SEO is the buzz word that’s on everyone’s minds. Businesses know they have to utilize it sooner rather than later but most don’t know how that looks. SEO stands for search engine optimization and it’s fast becoming the most important part of your business in the short term and long term. If you aren’t planning to implement SEO in some form your business won’t make it.
What does search engine optimization even mean? SEO helps search engines figure out what a webpage is all about. Search engine optimization is the art and science of making your website more appealing to the search engines such as Google, Bing and Yahoo.
It’s like learning to speak robot! While search engines are incredible technology they do have their flaws and gaps in how they scan your web pages. SEO helps fill in the missing pieces and bridge the gaps so they can crawl and scan your website efficiently.
It also tells search engines how useful it will be to people searching for information. To understand SEO you have to understand how people interact with them. Loading up Google and searching for a solution is becoming second nature to most people. It’s subconscious now as we don’t think twice about how or why we do it. Lets break down how you, or someone looking for your business, would search to go see a movie in the movie theater.
- You may have seen a preview for a new movie coming out that interested you. Lets say that movie is Star Wars: The Force Awakens. You’re looking for when it comes out and what times it may play at your local movie theater. Maybe you’re also looking for a less crowded theater as Star Wars will command lines and over night campers.
- So you have this need to find a movie theater as well as the dates and times it’s playing. So you put that into a string of words that best represents what you’re looking for such as “Movie Theater Near Me Playing Star Wars.” or “When is The New Star Wars Released Near Me?’ It could also be as simple as “New Star Wars Movie.” Everyone searches differently. Some people search and then build upon that initial search. Some people search by asking a question or get really specific.
- Once you’ve entered the string of words you scroll through the results. Once you click through to the results that is most relevant to what you’re looking for you click through to that result. Once you click through than you see if that result solves your problem. If that result doesn’t solve your problem than you click back and look into the other results.
- If you didn’t find what you’re looking for you may look for another link or you may refine your string of words to fit what you’re looking for.
This is the process most of us use over and over again and at it’s roots it’s a system to provide you with the most relevant solution to your problems.
Search is growing in popularity as well at nearly 20% a year (Moz.com). Your business fills a need or provides a solution. Search engines help people find a way to fill that need or solution.
If someone had a problem in the past the process of finding a solution took much longer than it does today. Lets say you would like to learn how to salsa dance in the year 1920 but you lived in the middle of Jackson’s hole Wyoming.
For the sake of this example were going to assume that salsa dancing existed in the year 1920 and someone in Jackson’s Hole somehow heard about it. How did they hear about it? Well, there was someone passing through the town who had mentioned a crazy new way of dancing in South America they had seen while vising.
You had to rely on this chance encounter to learn that this way of dancing even existed. Then once it piqued your interest you had to imagine what it may look like as you’ve never seen it and TVs hadn’t been invented yet.
Maybe there was a library in your town but this was also before libraries were standard in every city or town you went to. This library could only have 20-30 books none of which touched upon the subject of salsa dancing.
I think you’re starting to get the idea that information pathways weren’t as readily available in the year 1920. Now fast forward to today. Everyone is equipped with a smart phone. There are thousands of TV channels and streaming services. If you wanted to learn how to salsa dance you could type in a string of words into a search engine.
There you could read an article on salsa dancing etiquette. After that you could go to YouTube, which is the 2nd biggest search engine in the world, and watch videos on salsa dancing basics.
Then you could go back to Google and type in “Salsa Dancing Classes Near Me” and find the nearest and most affordable salsa dancing class. There you could meet people just as passionate on salsa dancing and exchange information, text and e-mail each other and asking for tips and tricks on becoming a better salsa dancer.
Now I think you can begin to see why SEO is so important to your business. Search engine optimization creates a clear pathway between what someone thinks or wants to do right to the gateway of your business.
Search engine optimization ensures that you’re business is in the right place at the right time with the best possible and most relevant answer to what people are looking for.
Search engine technology is also rapidly changing which makes SEO all that much more important. It changes for multiple reasons. The primary reason is to keep the search results most relevant to what you’re looking for because at the end of the day that’s what it’s all about.
SEO is fast becoming not only the most effective way but the very best way to find your business and establish your presence. SEO in this day and age takes a village. It takes a team of experts who can both plan, prepare, execute and convert your long term marketing vision.
Finding the right SEO company is everything and without one you may be left behind.