What is SEO?
If you’ve landed on this page you have an idea of what SEO is but may not fully grasp it just yet. If you’re a business owner sometimes it feels like you blinked and all of a sudden SEO was the new way to do business but you had no idea how it got to this point.
SEO stands for “search engine optimization” and it is the process of optimizing your website to generate more natural or organic traffic. This is different than paid per click campaigns where you can pay for the very top results. The top results in organic listings or Google map listings can’t be directly bought.
Often times you’ll need a team or at least one very dedicated individual to finesse your website to the top of the rankings.
Getting to the top of the search rankings organically isn’t easy or even straight forward. Google and other search engines have a certain set of rules and regulations you have to abide by.
These set of rules have evolved over time. When SEO first appeared it was very exploitable in that with a few backdoor tricks you could get your website to the top of the rankings from anywhere in the world.
Having the right SEO team is important because if you use backdoor tricks or “black hat” tactics you can get banned by search engines.
There are 450 billion web pages and counting. Everyday there are more and more web pages added. A search engine is an attempt to organize this data so we can access it at any time. Search engines are meant to solve a problem that we may have.
Lots of people have questions so they ask Google or Bing how to answer it. It could be a question about where to buy new clothes for cheap or when the newest iPhone will come out. It could be the start of research for someone starting their own business so they want to know what the steps look like to get there.
Search engines solve problems and so does your business. A business is a problem solving entity that provides a solution for a want or need. This is exactly what a search engine does.
SEO or search engine optimization is a way to get your business found and by the right people among those 450 billion web pages. SEO is the art and science of communicating with search engines so
This is why SEO is paramount for your business. You can’t win a race if you aren’t even in it. If you aren’t getting indexed or ranked in search engines your business in a sense is lost and essentially invisible from the public.